Medical Marketing: How Healthcare Professionals Can Get More Patients
For healthcare professionals, trust and credibility are everything. Patients don’t just pick a doctor at random. They do their homework online, read reviews, and ask for recommendations before deciding. More than 70% of patients look at online reviews before making an appointment. This shows that Google Reviews and digital marketing are vital for drawing in new patients.
This article looks at top marketing strategies for healthcare pros. Retail Revive offers NFC solutions like plaques, stands, check holders, and cards. These tools help clinics easily get more Google Reviews.
1. Improve Local SEO to Increase Visibility
Many patients search for doctors in their area. So, healthcare professionals should focus on Local SEO. This helps them rank higher in local search results.
Steps to Improve Local SEO:
🔹 Optimize Your Google Business Profile – Ensure your clinic hours, address, and phone number are accurate.
🔹 Use Location-Based Keywords – Try phrases like “best chiropractor in [city]” or “top dermatologist close to me” on your website.
🔹 Encourage Reviews – The more high-quality reviews you get, the better your practice will rank on Google.
By improving Local SEO, medical offices can increase their online presence and attract more local patients.
2. Use Content Marketing to Educate & Attract Patients
Many patients search for health advice online before booking an appointment. Providing helpful, informative content positions your clinic as a trusted authority.
📌 Write Blog Posts – Cover common health concerns like “When to See a Physical Therapist” or “The Benefits of Chiropractic Care”.
📌 Create Video Content – Short videos can explain procedures. This helps patients feel more comfortable before their visit.
📌 Offer Free Guides – Downloadable PDFs on nutrition, injury prevention, and skincare can build trust.
A strong content marketing strategy helps educate patients while promoting your services.
3. Leverage Paid Advertising for Immediate Growth
While SEO and content marketing build long-term visibility, paid ads bring in patients right away. The best platforms for healthcare advertising include:
🔹 Google Ads – Appear at the top of search results for “urgent care near me” or “best pediatrician in [city]”.
🔹 Facebook & Instagram Ads – Target patients based on location, age, and health interests.
🔹 Retargeting Ads – Show ads to people who visited your website but didn’t book an appointment.
A combination of organic and paid marketing creates steady patient growth.
4. Use Retail Revive’s NFC Technology to Increase Patient Engagement & Reviews
One of the biggest challenges healthcare professionals face is getting patients to leave reviews. Retail Revive’s NFC-powered tools make the process effortless.
With a simple smartphone tap, patients are directed to the clinic’s Google review page, making it quick and hassle-free.
Medical offices can easily boost their reviews with NFC-powered tools. Patients won't feel pressured in the process.
How to Get Started
1️⃣ Order NFC-powered review tools from Retail Revive.
2️⃣ Easy setup with NFC.cool (Free App) to ensure seamless installation.
3️⃣ Place NFC Stand, Plaque, Card or Check Holder in key areas of your clinic.
4️⃣ Watch your Google Reviews and patient base grow!
Visit Retail Revive’s website to learn more!
Key Takeaways
✔ Healthcare professionals need strong online reputations to attract new patients.
✔ Google Reviews, Local SEO, content marketing, and paid ads are key to patient growth.
✔ Retail Revive’s NFC tools provide a fast, contactless way to collect more Google Reviews.
✔ More reviews improve visibility, trust, and long-term patient retention.
With Retail Revive’s NFC technology, marketing your medical practice has never been easier. Learn more today!